You know you need marketing help. You don't know where to start. Well, MEGAWATT is going to help you out with the ultimate blog for the clueless.

1. IDENTIFY YOUR PRODUCT - You would be stunned how many people think they are selling one thing but really aren't. Let me give you an example: MAKEUP. Yes, you are selling the physical item, but moreso you are selling BEAUTY. The latter is the essential to note.
2. IDENTIFY YOUR MARKET - Who wants what you sell? Do 6 year old girls buy beauty products? Are you high end or low end? Are you selling to 16 year old girls with their $50 paycheck, or lonely housewives with endless cashflows? You need to know your market before you take another step forward.
3. BRAND YOUR PRODUCT - Makeup by the name of 'Splash' or 'Putty'; or are you a 'Posh Delights' or 'Blaze'? When you figure out what you are, you will then need to develop a standard of color and style you want to use to market yourself. Is your logo in Helvetica or Girls Fiolex? Is it pink or chartreuse? Decide and stick to that decision.
4. DEVELOP A PLAN - Shockingly, this is probably a great place for your to bring in a marketing professional to help you develop a plan for YOU to execute. It isn't free, but the expertise and knowledge a marketing professional can provide you will save you thousands in mistaken marketing mishaps.
5. AVOID SPLIT DECISIONS - So they will give you 3 ads a day, prime, for a week, and it will only be $900? Is that a good deal? Is it a station your market listens to regularly? IS IT AFFORDABLE FOR YOUR NOW? Be smart.
6. TRIAL AND ERROR - Even marketing people make mistakes. Don't be afraid to acknowledge if a marketing concept isn't working for you. Give it three months or more to work; anything less is too short. But...
7. DEVELOP QUANTIFIABLE STATISTICS - You cannot be sure if your marketing is working unless you develop a method of gathering statistics. Set up a site or come up with a coupon code JUST for your marketing campaign. Some will come across your site accidentally; some will forget to mention a coupon code. But it will give you a fairly good idea of how you're doing.